Sony WH-1000XM4 Headphones Packaging /
Reimagined for Audiobook Lovers
This project reimagines the packaging of Sony's noise-cancelling WH-1000XM4 headphones by designing specifically for a niche audience: audiobook lovers. Moving away from the usual performance or music-based branding, this concept taps into a quieter, more immersive user need — the desire to escape reality through stories.
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The limited-edition concept uses soft, dreamy illustrations and mood-based color palettes to evoke the emotional escape of listening. Most headphone packaging chases high-performance buzzwords or music-first aesthetics. This project turns the dial towards storytelling, offering an emotionally compelling alternative for a specific growing audience — audiobook listeners. It makes the unspoken act of “putting your headphones on to drift away” feel seen, celebrated and tailored for a community that doesn’t often get noticed in audio tech branding.
Softwares used : Adobe Illustrator, Blender
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