Nepathya Social /
Brand Identity & Collaterals
Nepathya — Sanskrit for backstage — celebrates the process, not just the performance. The rehearsals, the rewrites, the restless ideating. When Nepathya Social, a creative agency, sought a brand identity, the brief was simple: Make it honest. Make it different.
​
This identity captures the spirit of the behind-the-scenes — the raw, messy, and meaningful process that fuels every final output. The logo takes form as a stamp — a tactile emblem of handcrafted creativity and commitment. Like the backstage crew of a great performance, it's not always visible, but it’s always essential.
Nepathya Social celebrates the creative grind that’s not just about what you see, but how it came to be.
Softwares used : Adobe Illustrator, Figma, Procreate, Google Sites
-
Branding the Process, Not Just the Product /
This project taught me that a brand doesn’t always have to shout from the front stage — sometimes, its power lies in quiet authenticity. Designing for Nepathya meant embracing the messy drafts, the chaotic brainstorms, and the invisible effort behind creativity. It was a reminder that the behind-the-scenes deserves just as much design thinking as the spotlight moment.
-
Crafting for Creators /
Designing for a creative agency made me hyper-aware of how deeply personal a brand identity can be. You’re not just designing a logo — you’re representing how a team thinks, works, and feels. It pushed me to be more intentional, more thoughtful, and to constantly ask: “Does this reflect who they are behind the scenes?”