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Myntra /

Creative & Curation Intern,
Events Team

During my time at Myntra, I had the opportunity to work on the design and strategy for some of the brand’s biggest High Revenue Events (HREs) — from Big Fashion Festival to End of Season Sale. My work focused largely on the Myntra App interface, shaping how major sales looked, felt, and functioned for millions of users.

I was involved in a wide spectrum of tasks — from strategic planning, visual ideation and creative direction to the execution of KVs, interface banners and other collaterals.

 

Working across multiple sales cycles gave me hands-on experience with fast-paced retail timelines, where design isn’t just about aesthetics but about solving business needs at scale.

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This was also my first experience within a corporate design setup, and it completely shifted how I think about collaboration, feedback loops, and structured creative processes. One of the most exciting aspects was seeing AI being integrated into creative workflows — and understanding its role not just as a tool, but as a collaborator in shaping e-commerce.

(May - June 2024) | 2 months

Worked on Regular and High Revenue Sales like : Creatives and Curation for Myntra EORS End of Reason Sale, Myntra BFF (Big Fashion Festival) Sale, SSUD (Super style-up Days), Season Finale Sale, Payday Party Sale, etc.

Softwares used : Adobe XD, Adobe Illustrator, Midjourney AI 

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  • Designing for Function, Not Just Aesthetics /        My first time working in a corporate setup taught me to balance creativity with clarity. I learned to design not just for visual appeal but for functionality—clean, intuitive work that speaks to a mass audience.

  • AI Is My Assistant, Not My Replacement /
    I embraced AI tools to speed up my workflow—whether for ideation, writing, or moodboarding. It became my behind-the-scenes co-pilot, helping me work smarter without compromising creativity.

  • Creative Direction Is My Jam / Working on the Big Fashion Festival Event was the highlight. From moodboards to final creatives, setting the visual tone and driving the narrative made me realize—this is where I feel most alive.

  • Less Personal, More Purposeful / In a space like fashion e-comm, the work isn't always a direct reflection of your personal style—and that's okay. I learned to design with purpose, align with brand tone, and still find pockets to add my own flair when it fits.

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