Graffitee Club /
Experimental typography & Creatives
Softwares used : Adobe Illustrator, Procreate
Type that talks back!
For Graffitee Club, a bold streetwear label based in Pune, I explored experimental typography as a core identity tool—letting each letter carry its own personality. From puffed-up, bubbly lettering to playful t-shirt graphics and social media creatives, the visual language was crafted to feel young, loud, and unapologetically expressive. This project was a deep dive into type as attitude—where every curve, contour, and composition became a part of the brand's rebellious voice.
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Embrace Creative Freedom / This project was a reminder to push past your usual creative comfort zones. I learned that sometimes, allowing yourself to go wild with ideas and experimentation leads to breakthroughs that feel fresh and true to the brand. Don’t be afraid to break your own rules—it’s where the magic happens.
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Typography as Personality / This project taught me that typography isn’t just a tool for communication—it’s part of a brand's personality. Each letter, curve, and style can express the essence of a brand. I learned how to infuse rebellious energy into type, turning it into an attitude rather than just a design element.